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Aker BioMarine brings Krill Oil Week to India

16 hours ago

Aker BioMarine is launching its Krill Oil Week 2026 campaign in India from June 21-27, using webinars, digital education and retail tie-ins to promote krill oil science, preventive wellness and sustainable nutrition. The move targets India’s fast-growing nutraceutical market, where demand is rising for clinically supported omega-3s and multifunctional health solutions. Why it matters: - Aker BioMarine is betting on India’s growing demand for preventive health, active aging and science-backed supplements. - The campaign is designed to make krill oil easier for consumers to understand as a multi-nutrient omega-3 option. - The initiative also ties nutrition messaging to sustainability, a factor that matters more to Indian supplement buyers. What happened: - Aker BioMarine is bringing its global Krill Oil Week 2026 campaign to India for June 21-27. - The company originally launched Krill Oil Week in North America in 2024. - The campaign has now expanded to Asia. - Aker BioMarine says the initiative is meant to raise awareness of krill oil as an active wellness and whole-body health ingredient. The details: - The campaign is built around webinars, digital education, social storytelling and retail collaborations. - Aker BioMarine says the program is being developed with leading customers. - The company says the goal is to make the science behind krill oil more approachable, transparent and accessible. - India-facing messaging highlights preventive healthcare, active aging, premium nutraceuticals, holistic wellness and responsible sourcing. - The company says krill oil provides EPA and DHA in phospholipid form, which supports efficient absorption. - The campaign will also emphasize energy, resilience and whole-body balance. - The Asia webinar is titled “The Multi-Nutrient Game Changer.” - The webinar is set for Wednesday, June 24 at 12:00 p.m. IST. - The session will cover krill oil’s multi-nutrient profile, the phospholipid advantage versus conventional omega-3s and new clinical findings on muscle preservation and musculoskeletal pain relief. - Registration is available through the webinar link . - KrillOil.com is part of the campaign. - KrillOil.com is an unbranded consumer education platform focused on krill oil science, ingredient quality, responsible sourcing and trusted products available globally. - Aker BioMarine says its ingredient portfolio includes Superba Krill® Oil, Lysoveta®, Revervia®, PL+™ and the consumer brand Kori® Krill Oil. - Aker BioMarine is listed on the Oslo Stock Exchange under the ticker AKBM. - Aker BioMarine also operates AION®, which focuses on reducing and recycling plastic waste, and Understory®, a protein brand. Between the lines: - India’s nutraceutical market is becoming more education-driven, which gives ingredient brands an opening to sell science as well as products. - The campaign’s focus on sustainability suggests Aker BioMarine sees sourcing and environmental credibility as part of the purchase decision, not a side message. - The Asia expansion signals broader global momentum for advanced omega-3 products beyond traditional fish-oil positioning. - Hidayat Ali, India Country Director, said Indian consumers are increasingly prioritizing heart health, cognitive performance, mobility, skin wellness and healthy aging. - Ali added that the campaign arrives at a pivotal moment for the Indian nutraceutical industry. What’s next: - Aker BioMarine will use Krill Oil Week 2026 to reach consumers, brands and retailers in India. - The company will continue steering visitors to KrillOil.com for more information. - The broader campaign is positioned to support further consumer education around krill oil and omega-3 nutrition across Asia. The bottom line: - Aker BioMarine is using Krill Oil Week 2026 to push krill oil as both a wellness ingredient and a sustainability story in one of the world’s fastest-growing supplement markets.

Disclaimer: This article was produced by AGP Wire with the assistance of artificial intelligence based on original source content and has been refined to improve clarity, structure, and readability. This content is provided on an “as is” basis. While care has been taken in its preparation, it may contain inaccuracies or omissions, and readers should consult the original source and independently verify key information where appropriate. This content is for informational purposes only and does not constitute legal, financial, investment, or other professional advice.

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